Expedia extends mobile dominance with its recent acquisition strategy
- Tourism Trends
- Apr 20, 2015
According to the recent report Priceline versus Expedia: The Battle for the Future published by Strategy Analytics the two Online Travel Agencies are successfully courting distinct users.Consumers rely on Expedia more when using their mobile devices.
Priceline and Expedia are both developing unique and interesting growth strategies. By understanding the user bases of recent and potential acquisitions and mapping that to future growth these companies can determine the best promotion and integration strategies. In addition, companies may purchase hidden gems such as Orbitz which has proven very strong in mobile.