Images directly impact hotel conversion, says Expedia
- Tourism Trends
- Jun 02, 2015
Every picture tells a story which “profoundly” impacts the opinions that online shoppers have of hotels, according to research commissioned by online travel agent Expedia. The research, which used electromyography (a technique for evaluating the electrical activity produced by skeletal muscles) to gauge shoppers’ eye gaze and facial expressions, discovered that several types of images and image attributes consistently evoked emotional reactions in online shoppers.