Mobile Travel World, Marketing Strategies Detailed in Report


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Posted Under : Travel solutions

  • Posted by :Thomas
  • Date : May 25, 2015

As the world continues to revolve around mobile devices, Expedia Media Solutions recently came out with a report entitled “The Mobilized Travel Consumer” that helps travel marketers best direct their efforts in the United States.For one, roughly 172 million people owned a smartphone in the U.S. in 2014, up 22 percent from 2013. On top of that, 93 million people owned a tablet (up 36 percent). Consumers in the U.S. and the U.K. spent more time on mobile devices compared to the previous year.

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All told, 156 million people in the U.S. engage with digital travel content, and 90 percent of regular monthly visitors use their smartphone or tablet.Expedia has a TravelAds solution that helps marketers target consumers who are searching via a mobile device, while also offering mobile targeting solutions such as offer-based campaigns and mobile-exclusive deals.