Mobile Travel World, Marketing Strategies Detailed in Report
- Travel solutions
- May 25, 2015
As the world continues to revolve around mobile devices, Expedia Media Solutions recently came out with a report entitled “The Mobilized Travel Consumer” that helps travel marketers best direct their efforts in the United States.For one, roughly 172 million people owned a smartphone in the U.S. in 2014, up 22 percent from 2013. On top of that, 93 million people owned a tablet (up 36 percent). Consumers in the U.S. and the U.K. spent more time on mobile devices compared to the previous year.
All told, 156 million people in the U.S. engage with digital travel content, and 90 percent of regular monthly visitors use their smartphone or tablet.Expedia has a TravelAds solution that helps marketers target consumers who are searching via a mobile device, while also offering mobile targeting solutions such as offer-based campaigns and mobile-exclusive deals.