Priceline.com selects BBDO New York to lead next big creative charge as strategic branding and creative agency of record
- Sep 22, 2015
Priceline.com, a leader in online and mobile travel, announced that it has named BBDO New York as its new strategic and creative advertising agency partner. The agency will be responsible for an integrated marketing platform that includes television, digital and social campaigns. As the number of mobile-savvy travel planners and bookers continues to grow, priceline.com has launched several innovative products and has challenged its new agency to highlight the company’s core strengths with breakthrough creative in an increasingly competitive category.
For nearly twenty years, consumers have chosen priceline.com’s breadth and depth of deals to power their travel needs. More recently, the company launched Express Deals® for steep discounts without bidding and Tonight-Only DealsSM for last- minute travelers. By connecting in new ways with this growing audience, priceline.com will continue its rich history of synergistic relationships with hotel, rental car and airline partners that lead to some of the best travel deals in the industry.