Sabre delivers enhanced merchandising capabilities to airlines
- Travel solutions
- Jul 01, 2015
Sabre Corporation has introduced an enhanced Sabre Branded Fares solution to help airlines merchandise their products in new and different ways to travelers through the travel agency channel.
The new Sabre Branded Fares allows airlines to utilize ATPCO industry technology standards to distribute their branded fares to more than 425,000 travel agents as well as online travel agencies (OTAs) via Sabre’s travel marketplace.
Airlines can differentiate their branded fares in the Sabre GDS with each branded fare offering its own unique package of services and ancillary products such as checked bags, advance seating and premium check-in. Several major carriers across North America and Europe have already signed up to use the new solution.Travel agents can now easily shop and book the airlines’ branded fares in the same air pricing and shopping applications that they use every day. Travelers using a Sabre-connected OTA will have access to the same branded fares and information displayed on the airlines websites.