The Rise of the Mobile Channel: Changing Booking Patterns and Business Models
- Jul 21, 2015
Expedia on a mobile phone
Expedia surveys that in the past few years, mobile has emerged as a key channel within the travel industry and it is gradually heading towards holding a dominant position in terms of both travel bookings and customer service. The mobile channel is also changing travel consumers’ behavior, with travelers on the move expecting to be able to find what they need when they need it through their mobile devices.