Top travel mobile experiences almost as good as traditional sites
- Mobile Apps
- May 06, 2015
The mobile experience of the world’s top travel brands is almost as good as the experience offered on desktop sites.Mobile search and search results have seen a significant increase in overall satisfaction wave on wave. Higher quality images and better clarity of pricing are the two main drivers behind higher satisfaction rates for search results on a mobile, while a wider range of search options is behind the rise in satisfaction when searching for holidays or flights on a mobile device.
Booking.com continues to lead the multichannel travel experience with a consistently strong score across all three digital touch points. Booking.com offers a well optimised experience across all devices and users particularly liked the site’s dynamic pop-up messages with latest price trends or booking information, as well as speedy search results.