Tourism Australia signs three year deal with Expedia
- Travel Networks
- Jul 22, 2015
Tourism Australia and the Expedia group have signed a multi-million dollar three-year marketing partnership aimed at developing campaigns and content to increase international travel to Australia. The three year memorandum of understanding represents the first formal agreement which Tourism Australia has entered into with a global online travel agency.
O’Sullivan, Tourism Australia managing director said that Expedia is one of the world’s leading travel companies with 20 years’ experience of generating travel sales. It’s this expertise and impressive track record we are excited to be tapping into through this exciting new partnership. Our research shows that our target customers are increasingly turning to online travel agencies when it comes to booking travel which makes Expedia an ideal conversion partner, particularly from our recently revamped australia.com website.