Travelport signs Middle East Airlines to rich content platform

Extra edge with our services

Travelport signs Middle East Airlines to rich content platform

Travelport has announced that Middle East Airlines has become the latest carrier to sign up to its innovative airline merchandising technology, Travelport Rich Content & Branding. As a result of the deal its fares are now ready to be searched and sold through Travelport Smartpoint 6.0. Following this new agreement, Middle East Airlines will utilise Travelport’s Rich Content & Branding, which enables airlines to market and retail their offering more effectively by controlling how their products are visually presented and described on travel agent screens, and is available through the latest version of the Travelport Smartpoint agency desktop, 6.0.


The solution has received widespread support and interest from airlines since launch, with well over a hundred airlines signed up to participate in Rich Content and Branding, including South African Airways, Comair, Kulula, Etihad, Gulf Air, and Kenya Airways. With one of the most modern fleets in the world, it operates scheduled international flights to Asia, Europe, the Middle East and Africa from its base at Rafic Hariri International Airport.