Tripadvisor and The Priceline Group announce instant booking partnership
- Oct 15, 2015
TripAdvisor and The Priceline Group announced a strategic partnership whereby some of The Priceline Group’s online travel brands will participate in TripAdvisor’s instant booking platform. Within The Priceline Group, Booking.com will be the first brand to implement the partnership through its global network of accommodations, and in time, Priceline Group brands priceline.com and Agoda.com are likely to list inventory on the platform. Development work has already begun to support the integration of Priceline Group hotel properties, which are expected to be available on the instant booking platform soon.
With instant booking, travelers will be able to see Booking.com-branded hotel listings and can simply click on the “Book Now” button to book on TripAdvisor directly. TripAdvisor will let consumers know that their hotel booking is being powered by Booking.com, and Booking.com representatives will handle all of the customer care related to the transaction.