Virgin Australia becomes latest Travelport partner
- Aug 04, 2015
Travelport has signed a new long term agreement signed with Virgin Australia for global distribution, enhanced with its Rich Content & Branding solution. Virgin Australia will be able to utilise this innovative feature that enables airlines to market and retail their products more effectively by determining how their products are visually presented and described to travel agents.
It is designed to allow airlines to use more sophisticated retailing techniques in order to drive sales of core fares as well as ancillary products and optional services such as seats with extra legroom and lounge passes. Travelport’s solution will enable Virgin Australia to communicate the features of these exciting new products and services to all Travelport-connected agencies globally using both text and graphics.