Why do consumers prefer booking with online travel agencies?

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Posted Under : Tourism Trends

  • Posted by :Thomas
  • Date : Apr 07, 2015

According to a recent report from Google, The 2014 Traveler’s Road to Decision, 50% of corporate tourists prefer to book through a travel agency with approximately 33% of leisure tourists opting for the same.

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Many hotels are experiencing a notable increase in bookings coming from online travel agencies, most notably those from Booking.com. At the same time, direct bookings, those generated from a hotels own website, are declining in both absolute and relative terms when compared to what OTAs generate.