Why do consumers prefer booking with online travel agencies?
- Tourism Trends
- Apr 07, 2015
According to a recent report from Google, The 2014 Traveler’s Road to Decision, 50% of corporate tourists prefer to book through a travel agency with approximately 33% of leisure tourists opting for the same.
Many hotels are experiencing a notable increase in bookings coming from online travel agencies, most notably those from Booking.com. At the same time, direct bookings, those generated from a hotels own website, are declining in both absolute and relative terms when compared to what OTAs generate.